I build the systems behind products people actually use.
Samarth Nayyar
An expert in design systems but with a focus on creating experiences that covers a vast domain group of Finance, Banking, Physical Product, Agentic Experience, Marketing, etc. My base comes from a focus on visual and experience balance which remains a big core to the work I still do.
The other half is design systems; tokens, components, documentation, the infrastructure that decides whether a product stays coherent as it grows. I've built five. One is used by 250+ designers across 12 teams. Another underpins demos that have supported over $100M in enterprise deals.
0 to 50,000 paying users in one month
Currently at Blink UX (Mphasis) ; Previously Paytm, MakeMyTrip, and a hardware startup that somehow convinced the internet to fund us.
